Tactics for Personal Trainers: From trial lesson to commitment, create a lifelong fan!
Learn how personal trainers optimize the customer journey with AppyBee: from an affordable trial lesson to retaining lifelong fans. Offer choices with strip cards and subscriptions and manage your calendar effortlessly. Make every new customer a loyal fan!
From first lesson to lifelong fan: A Personal Trainer's customer journey
Imagine: a potential customer enters your gym for the first time. Enthusiastic and full of hope. But how do you ensure that this enthusiasm does not evaporate after the first lesson? That the customer does not procrastinate, but remains motivated to train? The answer lies in creating an effective customer journey.
1. Trial lesson at a very low price
A trial lesson is the chance to introduce your customer to your unique style and method. But free? This often detracts from the value. Therefore, ask for a symbolic amount. As a result, the customer appreciates the lesson more and is taken more seriously.
2. Take your time after the trial lesson
After the trial lesson, it's essential to sit down with your customer. Discuss the training, how they found it, and what they're looking for. This shows commitment and creates a bond.
3. Sell a strip card or subscription
Now comes the crucial moment. Offer the customer choices: a strip card for 5 or 10 lessons, for example, or a three-month subscription where, for example, you can take personal training once, twice or even more times a week. By giving these options, the customer makes a commitment, which significantly reduces the chance of delay. With a strip card or subscription in your pocket, the urge to keep going will be stronger.
It may sound easy, but these steps can make the difference between a one-time customer and a lifelong fan.
AppyBee makes it easy for you!
At AppyBee, we understand the challenges of personal trainers. That's why we've refined our platform to help you define your customer journey. With the recurring appointment feature in AppyBee, managing your calendar and bookings is incredibly easy. No more double bookings or missed appointments. Together with countless personal trainers, we have created the perfect formula. So, what are you waiting for? Come on board and experience the convenience of AppyBee!
Date
November 5, 2023
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