What kind of sports subscriptions are best to offer after or during Corona?

What kind of sports subscriptions are best to offer after or during Corona and why?

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Due to the lockdown, gyms were closed. As a result, as of December 15, 2020, your customers will probably no longer have been able to use your gym subscription.

Give money back to customers

By law, your customers do not have to pay if you can no longer provide training and therefore no longer provide a service. So you are actually not allowed to collect from your customers before they can no longer use their sports subscription. Gyms and personal trainers deal with this differently. For example, some gyms and personal trainers have a choice between a cash back, online lessons, or an option to share costs. But there are also gyms and personal trainers where you can't unfairly ask for your money back.

Talking to your customers

The lockdown has a major effect on gyms and personal trainers. If everyone asks for a refund or cancels their subscription at the same time, this can have major consequences. Many have therefore tried to come to a reasonable solution. Like free extension over the period you were unable to exercise. Or by sharing the subscription fee with each other.

Some gyms continued to cash in

Since the second lockdown (December 15, 2020), some gyms have continued to collect subscription fees. On websites, for example, they indicated that they could only do one way of compensation. That's extending the contract by the number of weeks you couldn't exercise. Members who instead wanted their money back were unfairly expelled.

Some gyms continued to cash in

Since the second lockdown (December 15, 2020), some gyms have continued to collect subscription fees. On websites, for example, they indicated that they could only do one way of compensation. That's extending the contract by the number of weeks you couldn't exercise. Members who instead wanted their money back were unfairly expelled.

And what about after the lockdown?

Now that the relaxations have been announced and we are all going back to real normal and leaving the “abnormal” behind us, your customers do have scars. Research has shown that more than 40% no longer want to be tied to an annual contract. Your customers also expect to have the choice to cancel a monthly subscription or even simply book a strip card, separate training and separate fitness training courses. For that flexibility, customers are certainly also willing to pay more for this flexibility now, and especially after corona.

How can I categorize my offerings after Corona?

Very simple, by being flexible. AppyBee facilitates this for you down to the bone. Via AppyBee, you can offer your services or training as follows:

• Separate training courses
• Subscriptions that can be canceled monthly
• Subscriptions that can be canceled annually
• Strip cards with an end date
• Combination of weekly and monthly offerings in 1 subscription

When you use AppyBee's booking system, you'll never miss out either. If your customers have already trained twice and are no longer allowed to train according to their subscription, they can always train a third time by paying for that training separately via iDeal. If your customers want to train more during that period than their subscription allows, they can also purchase a strip card. Combine your offerings and make it simple, fair and accessible to your customers. AppyBee helps you do that.

Examples of AppyBee Smart Subscriptions

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Do you have questions about how to best offer subscriptions after Corona? Let us know via chat, send us an email at info@appybee.nl or schedule an online demo here right away.