The hidden reason why gyms are seeing more cancellations than ever
Bankapps maken sportschoolabonnementen zichtbaar. Ontdek waarom slapende leden wakker worden en hoe je met AppyBee grip houdt op risico en opzeggingen.
The wake-up call for sleeping members — and how AppyBee makes it visible and adjustable
For years, many gyms were partly up and running sleeping members: members who pay but barely show up. That model is under pressure. Banking apps show real-time charges and members are becoming increasingly aware of subscriptions that no longer provide value.
The result?
More cancellations. Less predictability.
The real problem: no control over your customer flow
Most gyms are missing one crucial insight:
who is in which phase, and since when?
Without that insight:
- see your drop-outs too late
- turnover suddenly seems to be “falling away”
- control you by feeling instead of data
Customer flow in AppyBee: clear, measurable and adaptable
AppyBee makes your customer flow concrete and visible.
When is someone a Member?
- A customer only becomes when Member seen as soon as he or she
has purchased at least one strip card or subscription - Separate services only show activity
and do not count as structural membership
For each customer, AppyBee automatically tracks:
- last booking
- last QR scan/visit
- purchase of strip cards or subscriptions
Behavioral statuses — not gut feelings
By default, AppyBee works with clear activity zones:
- Active
Last activity: 0—24 days - Risk
Last activity: 24—32 days - Inactive
Last activity: 32+ days - Unsubscribed
No active subscription or strip card,
but have been a member in the past
Important: these deadlines are fully adjustable
No gym is the same.
A boutique studio, martial arts school or 24/7 gym works differently.
That's why these limits in AppyBee are:
- adjustable per company
- adaptable to your customer behavior
- tailored to your offer and frequency
Do your members train twice a week on average?
Then 14 days is already a signal.
Do your customers work with strip cards and irregular visits?
Then you set the thresholds wider.
You decide what “Active,” “Risk,” and “Inactive” mean.
From being surprised to sending
With this flow, you can see:
- who needs attention
- who is about to drop out
- who you can reactivate
Don't explain afterwards why someone is gone,
but intervene beforehand.
Conclusion
Sleeping members still exist.
But they are no longer invisible.
Gyms that keep a grip:
- working with clear customer phases
- align them with their own business
- and focus on behavior, not assumptions
AppyBee makes your customer flow visible and adjustable.
So that you have control before the cancellation arrives.
Date
January 31, 2026
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