How to effortlessly raise your subscription prices: a guide for gym owners
Learn how, as a gym owner, you can easily raise subscription prices without losing your members. Read our best practices and use AppyBee for a smooth price adjustment.
How to effortlessly raise your subscription prices: a guide for gym owners
At AppyBee, we understand that price adjustments can be exciting. But did you know that a smart approach can not only provide you with extra sales, but also keep your members happy? In this blog, we'll take you through a proven strategy to increase your subscription prices for existing and new members. Let's go! 🚀
Why raise your prices?
To be honest, everything is getting more expensive. Your energy, materials, and even that delicious cappuccino after your workout. Price adjustments are not only logical, but also necessary to keep your gym healthy. After all, you offer value that your members won't find anywhere else.
But how do you go about that without resistance or loss of customers? This is where AppyBee comes in.
Step 1: Make a plan
Start with a clear strategy. Ask yourself:
- For whom do I adjust the prices? Only new members, or existing ones too?
- When does the change take effect? Choose a date and communicate it well in advance.
- How big is the increase? Be honest, but ambitious.
💡 Pro tip: Use AppyBee to communicate in a targeted manner. Within your Appybee portal, it's a piece of cake to only send an email or push message to members for whom the price change is relevant. This way, you don't have to bother other members unnecessarily and your message remains clear and effective.
Step 2: Interact with your members
No one likes surprises, except maybe on their birthday. Give your members a heads-up on time. Use a personal, customer-focused approach, for example:
- An email explaining the change.
- Posters in your gym.
- A pop-up in your Appybee portal.
🎯 Language is key: Focus on the value you offer. Don't just say “Prices are going up”, but explain why. For example: “With this adjustment, we will continue to invest in better facilities and services for you.”
Step 3: Adjust prices in AppyBee
With AppyBee, adjusting prices is a breeze. Go to your subscription settings and choose what to change:
- For existing members: Use the feature to modify current subscriptions.
- For new members: Adjust the standard prices so that new members see the new rates immediately.
🔧 Need help? Our comprehensive guide helps you step by step. No stress, just click-click done.
Step 4: Be prepared for questions
Members may have questions. Make sure you and your team have the answers ready:
- Why has the price been increased?
- What do I get in return?
- Can I keep my current price?
💬 Hint: Be open to feedback. Many customers will appreciate your transparency and accept it more easily.
Step 5: Celebrate Your Success!
Have you made the price change? Top work! Celebrate this moment with your team. Think about how this step makes your gym stronger and how you can continue to surprise your members with top service.
Date
December 2, 2024
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