The biggest deception in gym software: trial lesson = member unless you choose better

Stop paying for trial lessons
How much does one 'free' trial lesson actually cost you?

I'm sure you know it.
Someone books a trial lesson, creates an account and comes and has a look.
Fine, that's how it should be.

Until you open the invoice for your software package and think:
“Wait a minute, why am I suddenly paying so much more per month?”

And then it turns out:
All those trial lessons are simply counted as members.
As if they were full-fledged subscriptions.

That is no longer a mistake. That is a revenue model.

The 'Deniz' story: “You pay for 272 members but you have 108”

One of the gym owners who recently called us, let's call him “Deniz,” had been working with a well-known management system for years.

One day, he received an invoice that was almost 50 euros higher than normal as a monthly amount.
He calls the supplier:

“How is this possible? Why is my bill suddenly more expensive?”

Answer:
“Yes, you have a huge growth in your members.”

Sounds nice, isn't it, growth.
Until he zoomed into the numbers.

• Active customers in the system: 272
• Customers with a real product or membership: 108

The rest?
Trial lessons. Separate accounts. People who come to have a look.

And yet he had to go for 272 active members pay.

When he indicated that this was always calculated differently, he was literally told:

“Yes, that's right, that was a mistake for years. We should have taken that into account.”

Freely translated:
“From now on, you just pay for each trial lesson as if it were a member.”

The hidden price of trial lessons as members

The problem is bigger than just a higher bill.

If you have to pay for each trial lesson as a member, you suddenly have to:

• After each trial lesson, check whether someone is actually buying something
• Remove people who are still unsure immediately to save costs
• Manually clean accounts
• Wasting time on administration instead of growth

And then something even worse happens.

You're sabotaging your own marketing.

Because if you're going to delete trial lesson accounts to reduce costs:

• Can't you send them promotions anymore?
• Can't you offer a strip card or subscription when they come back?
• Are you losing warm leads that could almost have become customers?

A trial lesson includes opportunity to be, none cost item.

Trial lessons are part of your marketing, not on your cost list

A trial lesson is intended to introduce someone to your gym.

You then want to:

• Keep the threshold as low as possible
• Make it as easy as possible to purchase a subscription afterwards
• Keep contact details so you can follow up

But if your system sees trial lessons as members, it forces you to:

• Delete accounts
• Fewer trial lessons to encourage
• Fewer leads to build

And that slows down your turnover.

How AppyBee deals with this

At AppyBee, we do things differently. Much different.

Our packages are:

• Unlimited members
• Unlimited trial lessons
• Unlimited accounts, trainers, and staff

The price difference is not in numbers, but in functionality.

Concretely:

• You don't pay extra because you have a lot of trial lessons
• You'll never have to delete accounts due to fees
• Your CRM continues to grow instead of dwindling
• You can reactivate everyone at any time with an action

Less hassle, more growth

The situation of 'Deniz' is not an isolated one.
Many gyms pay far too much unnoticed because:

• Trial lessons are counted as members
• Former members are not separated from active members
• There are hidden scales in the fine print

At AppyBee, we'll keep it clear:

• Fixed monthly amount
• No surprises
• No penalty for growth
• No costs for trial lessons or separate accounts

What if you never have to pay attention to how many accounts you have?

Imagine:

• You run trial lesson campaigns without worrying about your bill
• Anyone can easily create an account
• Each lead stays neatly in your system
• You build an enormous database that fuels your marketing

That's exactly how AppyBee was built.

Time to stop paying for trial lessons

If this sounds familiar, it's time to do it differently.

At HappyBee:

• Get a demo that shows you exactly how we deal with trial lessons
• Let us explain to you how a hassle-free switch works
• Can you test our system free of charge and without obligation for two weeks?

Schedule your demo and see how it feels when trial lessons finally contribute to growth, not your costs.