What gym memberships should you offer during or after Corona?

What gym memberships are best to offer during or after Corona, and why?

Due to the lockdown, gyms were closed. As a result, your clients probably haven't been able to use their gym membership since December 15, 2020.

Refunding money to clients

By law, your clients don't have to pay if you can no longer provide training and thus cannot deliver a service. This means you actually cannot collect fees from your clients for the period they cannot use their gym membership. Gyms and personal trainers handle this differently. Some gyms and personal trainers offer a choice between a refund, online classes, or splitting the costs. But there are also gyms and personal trainers that wrongfully refuse refunds.

Talking to your clients

The lockdown has had a major impact on gyms and personal trainers. If everyone demands a refund or cancels their membership at the same time, this can have serious consequences. Many have therefore tried to find a fair solution. Such as a free extension for the period you couldn't work out. Or by sharing the membership costs.

Some gyms continued to collect payments

From the second lockdown (December 15, 2020), some gyms continued to charge membership fees. On their websites, they stated, for example, that only one form of compensation was possible: extending the contract by the number of weeks you couldn't work out. Members who preferred a refund instead were wrongfully turned away.

Some gyms continued to collect payments

From the second lockdown (December 15, 2020), some gyms continued to charge membership fees. On their websites, they stated, for example, that only one form of compensation was possible: extending the contract by the number of weeks you couldn't work out. Members who preferred a refund instead were wrongfully turned away.

And what now after the lockdown?

Now that restrictions are being lifted and we are all heading back to normal while leaving the "abnormal" behind, there are still scars among your clients. Research shows that more than 40% no longer want to be locked into an annual contract. Your clients also expect the flexibility to cancel on a monthly basis, or even book via class passes, single sessions, or single gym visits. Clients are definitely willing to pay more for that flexibility, especially post-corona.

How can I categorize my offering after Corona?

Very simple: by staying flexible. AppyBee facilitates this to the core. With AppyBee, you can offer your services or training sessions as follows:

• Single sessions
• Memberships that can be canceled monthly
• Memberships that can be canceled annually
• Class passes with an expiration date
• A combination of weekly and monthly plans in one membership

When you use AppyBee's booking system, you're always covered. When your clients have already trained twice and are not allowed to train more under their membership, they can always book a third session by paying for it individually via iDEAL. If your clients want to train more during that period than their membership allows, they can purchase a class pass on top. Combine your offering and keep it simple, fair, and accessible for your clients. AppyBee helps you do just that.

Examples of Smart memberships from AppyBee

‍

Do you have questions about the best way to offer memberships after Corona? Let us know via chat, send us an email at info@appybee.nl, or schedule an online demo right away.